the book

key roles: AGENT • EDITOR • PUBLISHER

•  AGENT
  • query letters
  • select
  • sign
• pitching PUBLISHERS
  • Big 5
    • submission guidelines
    • existing CATALOG
  • Independent / Vertical / University
  • collecting offers
• CONTRACT
  • comparing offers
  • negotiating
  • signing
• REVENUE / INCOME
  • advance
  • sales
  • ongoing royalties
• WRITING THE BOOK
  • first draft
  • first edit
  • critical readers / critique partners
  • final edit
  • format & design
• EDITOR (at publisher)
• DESIGNER
  • interior — “book design”
  • cover
  • author photo
  • marketing collateral / branding
• AUTHOR PLATFORM
  • social media presence (X, Insta, FB, YT, TT)
  • followers
  • opt-in e-mail list
•  MARKETING
  • publicity
  • marketing
  • social networking
  • e-mail lists
  • author website
  • book website
• TOUR
  • schedule
    • bookstores
    • libraries
    • book fairs
    • writers conferences
  • travel
  • stops
  • EVENT
• PRESS
  • radio interviews
  • talk show interviews
    • Degeneres, Colbert
  • magazine interviews
•  REVIEWS
  • NYT
  • Librarian Journals
  • online influencers
  • TikTok
• PLACEMENT
  • front shelf placement in bookstores
  • aisle “endcaps”
• PROMO VIDEO
  • YouTube
  • Insta
  • TikTok
  • viral
• BESTSELLER LISTS
  • NYT
  • Librarians