Publishing Process

the book

key roles: AGENT • EDITOR • PUBLISHER

  •  AGENT
    • query letters
    • select
    • sign
  • pitching PUBLISHERS
    • Big 5
      • submission guidelines
      • existing CATALOG
    • Independent / Vertical / University
    • collecting offers
  • CONTRACT
    • comparing offers
    • negotiating
    • signing
  • REVENUE / INCOME
    • advance
    • sales
    • ongoing royalties
  • WRITING THE BOOK
    • first draft
    • first edit
    • critical readers / critique partners
    • final edit
    • format & design
  • EDITOR (at publisher)
  • DESIGNER
    • interior — “book design”
    • cover
    • author photo
    • marketing collateral / branding
  • AUTHOR PLATFORM
    • social media presence (X, Insta, FB, YT, TT)
    • followers
    • opt-in e-mail list
  •  MARKETING
    • publicity
    • marketing
    • social networking
    • e-mail lists
    • author website
    • book website
  • TOUR
    • schedule
      • bookstores
      • libraries
      • book fairs
      • writers conferences
    • travel
    • stops
    • EVENT
  • PRESS
    • radio interviews
    • talk show interviews
      • Degeneres, Colbert
    • magazine interviews
  •  REVIEWS
    • NYT
    • Librarian Journals
    • online influencers
    • TikTok
  • PLACEMENT
    • front shelf placement in bookstores
    • aisle “endcaps”
  • PROMO VIDEO
    • YouTube
    • Insta
    • TikTok
    • viral
  • BESTSELLER LISTS
    • NYT
    • Librarians